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KMID : 1235020160100010013
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Health Service Management Review
2016 Volume.10 No. 1 p.13 ~ p.20
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A Study on Quality of Anti-aging Products Based on Kano’s Model
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Jung Tae-Young
Kim Wu-Seon
Kim Su-Beom
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Abstract
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Anti-aging industry is likely to grow continuously due to population aging and increased interest in aging prevention. The purpose of this study is to find out the qualities of anti-aging product influencing customer satisfaction using Kano methodology. For this aim 1,500 people were surveyed in 16 cities and provinces except for Jeju province by face-to-face interview. For empirical analysis, we carried out Kano analysis and TImko`s customer satisfaction-coefficient analysis using SPSS ver. 21.0. Main results are as follows: First, according to Kono model, most qualities of anti-aging product are classified as ``one-dimensional quality`` except for whitening. Second, TImko`s customer satisfaction-coefficient analysis showed that among anti-aging product`s various qualities ``Improving Blood Circulation``, ``Strengthening immunity``, ``Measuring blood pressure/blood sugar`` and ``Maintaining dental health`` are relatively important to customer satisfaction. This study is expected to provide empirical data for development of andi-aging industry reflecting needs and preference of consumers on anti-aging product.
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KEYWORD
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Anti-aging product, Kano Model, Customer Satisfaction-coefficient
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